Selling Liberty: Tuning Your Marketing

Having a message is great, but how do you get it in front of your prospects?

This is the eighth installment of the “Selling Liberty” series, check out the introduction for free:

Selling Liberty: Communicating Freedom in an Unfree World

Tuning Your Marketing

One of the most undervalued parts of the sales process is initial marketing and advertising. A salesperson can only sell their product if they have prospects to sell it to. With a good marketing campaign, the prospects will seek you out, and you’ll never have downtime to worry about what you’re going to do next. However, inversely, a bad marketing campaign will leave a sour taste, and preconceptions of your product in the minds of the prospects you’re left to seek out. Whether your marketing includes tv commercials, direct mail campaigns, or just public statements made by representatives of your organization, it sets the initial understanding and expectations of what you are selling. Your success as a salesperson, or as an activist, will be either helped or hindered by the message conveyed in your marketing materials and outreach.

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Selling Liberty: Communicating Freedom in an Unfree World

For more tips on how to effectively sell your ideas of Liberty to others, head on over to Amazon today to pick up a copy of “Selling Liberty: Communicating Freedom in an Unfree World”