Selling Liberty: Making an Impact

Selling Liberty means making an Impact on those you talk to!

This is the third installment of the “Selling Liberty” series. Check out the Introduction for free:

Selling Liberty: Communicating Freedom in an Unfree World

Making an Impact

When you’re having better conversations, you are one step closer to accomplishing your goal with each and every attempt. What is that goal you might ask? The ultimate goal is to make an impact on those you speak with. Making an impact may take shape in a number of different ways. Whether you convince someone to buy what you’re selling, consider your point of view, change their mind about something, or just remember a pleasant conversation, you’ve had an impact on them. Whether you impacted their day or even their life, you’ve had an impact on them. The goal in sales is to impact their decision, and the goal in politics is to impact their views. What doesn’t change, is the need to make an impact. 

Making an impact means you’ll be remembered, that in effect, you’ve changed the course of events for the person you’re interacting with. So how can we make the best of each opportunity, and give ourselves the most opportunity with each conversation? How do we make sure that our conversations will be meaningful enough to have that lasting impact we’re looking for?

Every salesperson has a process, and that sales process is the key to closing their deals. Whether they have a script, a questionnaire, a slide deck, or a pitch, they have a process and they stick to it like religious gospel. They stick to it for a reason, because it works. They’ve developed and honed that process over the course of their career, and it works for them and their clientele. Whether they developed it themselves or were taught by a mentor, their particular words may change, but the structure of their process never deviates. 

In this section, we’re going to discuss one such process, why it works, and how to implement it to its fullest potential. Building on our previous work in improving our skills as conversationalists, we’re going to take the next step and make sure that our conversations have an Impact. Our process isn’t simple, but it is structured. I don’t believe in scripts, because no two people are the same, and how they respond to your inquiries will differ. This 5 step process, is simply called IMPACT.

1. Initiate The Conversation

2. Make a Friend

3. Proactive Discovery

4. Advice and Consent

5. Take it Home

Those 5 steps are how we’re going to make a lasting IMPACT on those we’re selling. The name is catchy too, don’t mind the repetition, it was a build-up.

Consider becoming a paid subscriber, or joining the Insurgency on Patreon today to read the rest of this chapter, and future installments in “Selling Liberty: Communicating Freedom in an Unfree World” in Subversive!

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Selling Liberty: Communicating Freedom in an Unfree World

For more tips on how to effectively sell your ideas of Liberty to others, head on over to Amazon today to pick up a copy of “Selling Liberty: Communicating Freedom in an Unfree World”

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